From an interview with Amanda Petrusich on Salon. Is it simply that we (some of us) yearn to engage all five senses when listening to music? Mp3s don't smell musty and moldy. You don't get papercuts taking off the shrink wrap. They don't show their age with feathery ring wear and bits of dust. Have you ever licked an mp3?
And does this company make a vinyl scented candle?